Is your business attracting the right talent?

When people talk about ‘brand’ they often think solely from a customer perspective. However, a strong ’employer brand’ is also critical, in order to attract the right talent to your business. With a shift in skill-set requirements across most industries, it’s more important than ever to attract the right potential employees.

So how do you go about attracting great talent to your business?

Give prospects the full picture

When you have a role to fill, make sure you:

  • Describe the great working environment in your job description and publish this on your website and on social media
  • Add a careers page, with details on the company culture as well as the job
  • Provide some insight into company life, or why people would want to work for you.

Establish your Employer Value Proposition

This is your unique set of offerings, associations, and values that positively influence target candidates and employees. This gives prospective employees a sense of what you stand for. Without a set of values, it’s harder to attract the right potential employees and even harder to hire someone who is the right fit for your company.

A strong employer brand therefore not only increases consideration, it is also a smart business investment. When your culture and values resonate with current employees, it can significantly lower your staff turnover rate. Companies with a stronger employer brand have a 28 percent lower turnover rate than companies with a weaker employer brand.

Attracting the right candidates

Build personas of the types of talent you’d like to hire. And from here you can build your profile of your ideal candidate. These can include:

  • Education
  • Work experience
  • Personal activities
  • Aspirations and goals
  • Values
  • Personal life and family situation.

Once you have that profile, build your questions to ask in order to ascertain whether potential employees fit your ideal profile. You can tailor the advert and medium to speak to that profile.

Succession Planning

What positions will you need to hire in six to twelve months and what skills are required so you can build an internal talent pipeline?

Work ahead of that point and build a relationship with your ideal candidate. Additionally, with a lot of ideal candidates being already happy in their current roles, you will require the time to build that relationship.

Investing to strengthen your employer brand, including culture, environment, values and strategic vision will help increase consideration of your company, lower recruiting costs, and decrease voluntary turnover.

DFK Oswin Griffiths Carlton is a long-established Auckland Chartered Accountancy firm. Get in touch with us today for all your accounting, audit and business service needs.

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What our clients say

We have been dealing with the team at DFKOGC since last 10 years and we have always found them to be very professional and supportive to all our accounting needs.They do have full range of professionals available in the team to cater for all the accounting related Services and very responsive to all the client requirements.

Munish Singla

We have found DFK OGC’s approach to everything from services provided to how they build relationships one that had worked well for them. We’ve found them to be down to earth, obviously knowledgeable about what they do and approachable as well. They always welcome the phone.

Any time I need them – any of the partners – they’re there to pick up the phone.
And they provide that service after hours as well, which is just great.

Dipak Bagia – CEO Petrochem Group

Brilliant team. Extremely helpful and professional business attitude.

Mehernosh Kotwal

The team at DFKOGC is incredibly knowledgeable and experienced in the field of accounting. They took the time to thoroughly understand our financial situation and provided tailored solutions that perfectly suited our business needs. Their attention to detail and accuracy in handling our accounts give us complete peace of mind. On behalf of Maungakiekie Golf Club, I wholeheartedly recommend DFKOGC to anyone in need of professional accounting services.

Hugo Littlejohn

Very efficient and has a personal touch. If you have questions, they respond in a timely manner and even visits you to explain things face to face.

Marlo Camacho

DFK have supported us for many years and the service has been great across various partners.

MAHA Australia & New Zealand
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