Retail online is booming: Are you getting a slice of the action?

In 2021, retail e-commerce sales amounted to approximately 4.9 trillion U.S. dollars worldwide, according to research by Statistica. At the same time spending at physical stores has dropped.

While that was strongly influenced by Covid restrictions and distancing measures, the trend is clear: online shopping is gathering steam.

You should be getting a piece of the online pie

Whether your business sells goods, services, or both, your customers are searching for you online. Your website is more than simply an online storefront or basic business card. It can be a tool for marketing, customer acquisition, sales and compliance.

It’s common to see businesses underinvesting in their website and social media branding – not spending time or money on staying up-to-date and in touch with customers, or providing a subpar customer experience. These days, it’s highly likely that your website or social media channels are your customer’s first experience with your brand.

Does your business provide a great user experience for your online customers?

To capture as much online business as possible, your website should be easy to navigate, mobile adaptable, and have a simple shopping cart and smooth transactions so customers can pay you with ease. Your social media presence will depend very much on meeting your customers where they spend time online, so it will vary by industry and target market, but it should reflect your business’s values and drive engagement and sales.

These are some absolute basics, so if your online presence isn’t clearing these low hurdles, you should talk to an expert about how to improve it.

How much should you spend?

Although we’re far from being website or social media experts, we can help you figure out an appropriate budget to invest in your company’s online presence. We’ll take into account factors like how much growth you might see, how much time you’re spending on it now, and how much money your business can afford to allocate.

Do get in touch, we’re here to help.

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What our clients say

Brilliant team. Extremely helpful and professional business attitude.

Mehernosh Kotwal

We have been dealing with the team at DFKOGC since last 10 years and we have always found them to be very professional and supportive to all our accounting needs.They do have full range of professionals available in the team to cater for all the accounting related Services and very responsive to all the client requirements.

Munish Singla

DFK have supported us for many years and the service has been great across various partners.

MAHA Australia & New Zealand

It’s not so big that you feel like just another number, but it’s also big enough that they can cover everything I need.  I feel comfortable with the fact that as my business grows, DFK OGC will be able to handle the demands that come with it.

Lee Chang Woo

My Company has been utilising the services of DFKOGC for many years and this itself speaks volumes for the excellent professional services rendered by them. I have been interacting with the DFKOGC team for the past 2 months and I have found them to extremely responsive, very professional and always willing to go the extra mile to service us.

Mary Abraham

We have found DFK OGC’s approach to everything from services provided to how they build relationships one that had worked well for them. We’ve found them to be down to earth, obviously knowledgeable about what they do and approachable as well. They always welcome the phone.

Any time I need them – any of the partners – they’re there to pick up the phone.
And they provide that service after hours as well, which is just great.

Dipak Bagia – CEO Petrochem Group
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